Absolut Elyx

There are many super premium vodkas out there all claiming to be the the best craft vodka or the most premium. What really makes a vodka craft or super premium? Today I will be trying the new Absolut Elyx to find out. We all know the brand Absolut and have for many years associated it with good high quality mixing¬†vodka but never really put it into the super premium category. Absolut is trying to change that with a new super premium variant Absolut Elyx. Johan Lindeberg the Global Creative Director for Absolut has¬†been quoted as saying, “It’s no longer about … Continue reading Absolut Elyx