Absolut Elyx

There are many super premium vodkas out there all claiming to be the the best craft vodka or the most premium. What really makes a vodka craft or super premium? Today I will be trying the new Absolut Elyx to find out. We all know the brand Absolut and have for many years associated it with good high quality mixing vodka but never really put it into the super premium category. Absolut is trying to change that with a new super premium variant Absolut Elyx. Johan Lindeberg the Global Creative Director for Absolut has been quoted as saying, “It’s no longer about … Continue reading Absolut Elyx