There are many super premium vodkas out there all claiming to be the the best craft vodka or the most premium. What really makes a vodka craft or super premium? Today I will be trying the new Absolut Elyx to find out.
We all know the brand Absolut and have for many years associated it with good high quality mixing vodka but never really put it into the super premium category. Absolut is trying to change that with a new super premium variant Absolut Elyx. Johan Lindeberg the Global Creative Director for Absolut has been quoted as saying, “It’s no longer about portraying an image through excess and logos. Modern day Luxury is all about integrity.” This is a refreshing outlook from a category that has traditionally been associated with excess drinking and big branded vodkas watered down or mixed to hide their tastes. Continue reading Absolut Elyx
New Amsterdam Vodka, not actually from Amsterdam but from New York. “What?” I hear you all cry. Yes its true. The name New Amsterdam Vodka comes from the big american city New York which was known as New Amsterdam before being renamed New York. Now that we have all that complicatedness out of the way lets get down to business. 
On Tuesday after my exciting tasting of 
A couple of weeks ago I was lucky enough to take a short break to the United Arab Emirates. On the plane ride from London Heathrow to Abu Dhabi they were serving Lanson Black Label as their “House” Champagne. So having more than a couple of hours to spare I thought I’d do a tasting.